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The Identity creation for Lush, which is a general trading company based in Istanbul, Turkey. 

We created an identity that reflects the multiple activities of a general trading company working in different sectors. 
The branding was meant to be steady, serious and up to date, the logo consisted of a logo symbol and logotype using only one color, black. The first phase of this project includes logo design, identity creation, signage design and stationary.

Agency: Arsel Partners
Art Direction & Design: Abdulrahman Jaber