Design & Branding

Youth Leadership Development Foundation (YLDF) Identity

Youth Leadership Development Foundation (YLDF) is a non-governmental and non-profitable organization, located in Sana’a, Yemen. Founded in 1998 to motivate, support and develop today’s youth, by enabling them to recognize their needs and problems and in helping them to put forward their opinions, solutions and ideas, so that they become a special part of Yemen’s development. The foundation logo was inspired from the organization values. Values were reflected into pictograms which later developed into one logo.

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Mentorina

The task was to design an iconic, simple and recognizable logo mark. The identity was meant to keep its strengh in all social media website, online and offline applications. The final result was visual transformation of the brand literal meaning using the first letter of its name into unique visual logo symbol.